Showing posts with label Strategic Plan. Show all posts
Showing posts with label Strategic Plan. Show all posts

Sunday, February 1, 2015

2015 Year of the Sheep But NOT for the OTA

Year 2015 is the year of the Sheep by the Chinese calendar.

According to the Sheep Chinese zodiac sign, sheep like getting things done quietly and keeping things inside rather than communicating to others. From an OTA perspective, this couldn't be further from the truth. The OTA is now well into their four-year strategic planning cycle and I am proud to say the organization continues to strengthen its financial commitments to important programs, and to human resources and partnerships needed to lead the growth of tennis in Ontario and across Canada.

I'd like to focus on one aspect of this year that I believe will be a standout for not only Ontario but for all provinces....an improved partnership with Tennis Canada, especially in developing and growing tennis participation in Canada starting in 2016. I alluded to this aspect, discussing the 4M mandate in my Spring 2014 OT Magazine article but will elaborate here in terms of the schedule that has been set up to tackle these challenges.


1.      ​​ National Planning Workshop Part 1 - October 2014

·         For the first time, Tennis Canada met with all the provincial Presidents and their Executive Directors to focus discussion on how to best grow tennis participation in Canada. This was an historical first step simply because it was the acknowledgement by all involved that in order for us to succeed we must all have consensus and buy-in to the programs in which we invest. Everyone left the two-day meeting feeling that their ideas mattered and that the action steps identified will make a strong impact to growing tennis participation in Canada over the long term.

2.      National Planning Workshop Part 2 - March 2015

·         ​​​​​The Provincial Presidents, Executive Directors and Tennis Canada staff will meet for a 2-day partnership and planning workshop in Toronto to discuss a number of follow-ups to the October workshop and reach consensus on the eight National metrics, objectives and key initiatives to support the growth of tennis participation in 2016​​​​

3.      ​​Provincial Planning Meetings - April - June 2015

·         ​​​In April - June there will be an opportunity for each Provincial Board and ED to meet with TC Tennis Development staff to focus on developing the plan for each Province's contribution to the National grow tennis participation plan with metrics, objectives and key initiatives for 2016

·         The outcomes of these meetings will serve as an input to Tennis Canada's annual planning and budgeting process as well as Tennis Canada's Strategic Plan

4.      ​​National 2016 Planning Workshop - October 2015

·         The Provincial Presidents, Executive Directors and Tennis Canada staff will meet to discuss resources, budgets and finalize the 2016 plan to grow tennis in Canada accordingly

 I look forward to sharing more details of the outcomes of these meetings. In the mean time, whatever your zodiac sign is for 2015 may you find health, happiness and prosperity!

PTA Presidents, Executive Directors and TC Staff at the October 2014 Workshop

Sunday, March 17, 2013

Strategic Plan PART 1 & OTA AGM

In the Winter 2013 OT Yearbook edition, I briefly talk about importance of a business strategic plan to set the direction of tennis in Ontario. In the next four years, it is the job of the Executive Director, Jim Boyce, and his talented staff to translate that plan into specific programs and steps necessary to meet or exceed those expectations.

Let me give you some examples of how the OTA will achieve those expectations, starting with

GOAL #1: Attract More People to Play and Support Tennis on a Sustained Basis 

Summary of Strategies
  • Tennis promotion, raise awareness
  • Digital strategy
  • Grassroots participation
  • Encourage casual play
  • Enhance OTA member club structure & value-add proposition
Examples

  • Provide a more comprehensive and accessible Resource Centre (new) for member-clubs – requires club input to stay relevant. This will be unveiled at the upcoming AGM (see below)
  • Increase readership of OTA publications: OT magazine (online), Club Connection (new), e-news and e-mag – we welcome input / contributions to articles
  • The Kids’ Tennis school program will continue to introduce progressive tennis to new schools and connect them with board members and club instructors to help promote the club membership and programs – 34K participants, 23 inner city schools, 402 new teachers for 2012
  • Grassroots promotion: New inflatable smash cage at special events (CNE, Ottawa), partnership with Tennis Canada on Little Aces programming in designated regions (STF Scarborough and possibly Ottawa in 2013)
  • Improved club communications to maintain brand awareness and OTA member benefit offerings. Encourage clubs to better communicate benefits to their own members via club website  (eg: MTC) – 7 new clubs in 2012, 20+ targeted for 2013
  • Take advantage of regional representation and programs/funding they offer. Do you know who your regional chair is or what they offer? eg: North Central and Southwest offer rebates to run tournaments, subsidies for instructor training
  • Assist clubs and regions in improving relations with municipalities (eg: Ottawa, Mississauga)
  • Pilot training programs to regions focused on club operations and enhancing programs – eg:  How the Long Term Athletic Development (LTAD) model and the 8 stages of development can be integrated into club programming
Annual General Meeting - Mark Your Calendars!

By the way, at this year's OTA AGM, set for April 13, we have planned for three (3) breakout sessions for members to attend, one of which will be presented by me and cover detail on the strategic plan with specific examples and time for Q&A, similar to what I've provided with Goal #1 above. I encourage member clubs to attend this AGM and take advantage of the time to network with fellow club executives and attend these seminars. The other two seminars include a discussion on how to attract new members to your club, and a review of a set of generic bylaw templates for both incorporated and unincorporated clubs.

We will also demo our new OTA Resource Centre available exclusively to OTA member clubs and academies. It will contain a growing selection of templates and documents that clubs will find useful. We are hoping many clubs will also be willing to share some of their best programs and articles on the library to make it even more relevant to our members.

An AGM information packet will be mailed to your club mailing address no later than March 22nd. I look forward to seeing you there!


Members at last year's AGM